Drive more bookings to your resource-based experiences [Guide]

Want to drive more ancillary revenue during the busy travel season? 

Unlock new revenue streams on your property by offering resource-based experience bookings on your website.

A resource-based experience is any recurring experience or amenity offered through your brand – think cabanas, day passes, amenity rentals, fitness classes, and more. With Way Reserve, guests discover, book, and pay for these experiences directly, keeping them engaged and your brand in the spotlight. 

Keep reading to learn how to drive more bookings to your experiential resources, or use the jump-to links below to read a specific section of this guide:

• How to bring experiential resources to life on Way’s stunning interface
• 5 tips to drive more bookings with Way Reserve  
• More ways to curate unforgettable experiences with Reserve

Bring your experiential resources to life on a stunning interface 

Your website is crucial for establishing credibility and trust with customers.  

In fact, 94% of first impressions are design-related. What’s more, 75% of users judge a brand’s credibility by its website design. This also means that your brand loses credibility and trust when you drive visitors offsite to book experiences. 

Way’s sleek white-label booking engine seamlessly blends with your existing website design to: 

1. Maintain brand consistency: No jarring transitions to a separate platform. Guests discover, reserve, and pay for experiences directly on your website, ensuring a cohesive digital journey with a brand they trust.
2. Maximize conversion rates: Fewer clicks, more purchases. Optimize your website for conversions with Way’s seamless booking interface. 
3. Own your customer data: Capture valuable guest data for future marketing efforts and personalized promotions, fostering deeper customer relationships.

We believe you should own your experiential offerings end-to-end. That’s why our stunning user interface inherits the look and feel of your website, keeping branding consistent as customers discover, reserve, and pay for experiences without ever leaving your website. 

Unlock more upsell opportunities with resource mapping 

Give your customers the luxury of choice when booking experiences to boost loyalty while driving more ancillary revenue. With resource mapping, you can display an immersive view of resources directly and create upsell opportunities by:

• Empowering guests to personalize their experience with resource selection, such as the option to book a cabana closer to the pool. Watch your conversion rates soar as guests personalize their stay.
• Maximizing revenue during peak periods with demand pricing. This lets you adjust resource pricing based on availability and seasonality, ensuring you capture full value for your offerings.
• Enabling pre-arrival food and beverage add-ons to drive more revenue before guests arrive.

Make more data-driven decisions with analytics  

Access qualitative and quantitative data about what experiences resonate most with your guests at any time using Way analytics.  

Identify your top performers, solicit reviews, gather data about how experiences impact guest satisfaction, and more. Use this information to refine and scale your experiential strategy to drive loyalty and profits, and create life-long advocates for your brand. 

How to drive more bookings with Way Reserve  

Whether you're launching revenue-generating resources or fostering loyalty with complimentary amenities, Way Reserve empowers you to offer bookings directly through your website. This eliminates the need to send guests offsite, keeping them captivated within your brand ecosystem.

Discover the top 5 booked experiences powered by Way Reserve and learn how you can leverage them for your brand.

1. Drive more direct website traffic with day passes 

Capture revenue from nearby travelers and your local community by selling day passes directly on your website. 

The day pass at The Springs Resort and Spa is one of the highest revenue-generating experiences powered by Way. The experience is easily discoverable and bookable from the property’s homepage. 

2. Stand out with in-demand wellness offerings 

Trending now: wellness experiences that promote relaxation, rejuvenation, and mental clarity. Employee wellness is also a growing priority in business travel. 

Showcase wellness experiences on your website, such as private saunas, guided meditations, or healthy cooking classes with Reserve. 

3. Boost revenue with daybeds & cabana rentals 

Stop driving your customers to third-party platforms to discover experiences on your property. Instead, keep them onsite as they reserve cabanas, daybeds, and more. 

Guests can personalize their poolside experience with the help of resource mapping and add-ons, maximizing their enjoyment and your revenue.

Discover how Turtle Bay increased experiential revenue by 75% by powering experiences directly with Way. 

4. Reduce call volume and streamline the management of amenity rentals

Digitize your amenity rentals and manage bookings from a single hub with Way.  Guests can shop your hotel website for rentals such as paddle boards and bikes, eliminating the need for off-site searches. 

Your staff manages these bookings from one central dashboard where they can easily adjust availability, make reservations for guests, and access instant reservation data. Way’s integrations make it even easier to streamline operations and scale experiential revenue effectively. 

5. Make fitness offerings easy to discover and reserve 

Encourage guests to stay active and invigorated throughout their stay with recurring fitness offerings. From high-energy group classes to peaceful yoga sessions, you can cater to diverse fitness goals and preferences, creating a well-rounded wellness experience.

Allow guests to easily browse and book fitness classes directly through your website, ensuring they can seamlessly integrate workouts into their vacation schedule, like Southall Farm & Inn’s Morning Yoga experience, booked over 600 times! 

5 more ways to curate unforgettable experiences with Reserve

Through the power of experiences, transform stays into unforgettable memories. Here are some ideas to immerse your guests in your local environment with unique offerings that drive revenue and build loyalty.  

1. Promote exclusive resort activities

Foster a sense of place and repeat visits with exclusive resort activities. 

Whether you’re getting guests onto your waterfront or having them explore the onsite farm, exclusive activities build loyalty with your brand and create memories that can last a lifetime. Here are a few of our favorites: 

• A Bee’s Life Experience at Carmel Valley Ranch 
• Complimentary Kayaking at Great Pines Resort 
• Orchard Tour at Southall Farm & Inn 

2. Immerse guests in the local culture

Provide guests the opportunity to delve deeper into the local culture and create authentic connections with the surrounding area.  Reserve allows you to offer unique experiences that showcase the region's rich tapestry of traditions, flavors, and hidden gems.

This approach fosters a sense of place, enhances guest satisfaction, and encourages repeat visits.

• Painting Class with the Artist in Residence at Cliff House Maine 
• Becoming a Barista at Bhongo at Andaz Costa Rica Resort At Peninsula Papagayo

3. Offer themed activities for younger travelers

Make your property the ultimate family destination with exciting, age-appropriate activities. Reserve helps you showcase themed experiences that spark imagination and create lasting memories for the whole family.

• Takoda the Bear Factory In-Room Kits at Suncadia Resort 
• Pony Ride Experience at Turtle Bay Resort

4. Tap into the latest experiential hospitality trends  

There's more opportunity than ever to evolve your property into a meeting place, knowledge hub, and space for connection—with the technology to make it all easy to discover and book.

Way’s 2024 Experiential Trend Report highlights the latest experience trends, from pet-friendly experiences to tastings built for the sober curious. Here are a few ways our partners are making the 2024 trends their own: 

• Mindful Mocktails at Alila Ventana Big Sur 
• Paradise Pawty Yappy Hour at Kona Kai Resort 
• Truffle Hunting at Aethos Saragano  

5. Expand your onsite amenities 

Meet evolving guest desires by expanding your amenities. Reserve can help you manage these offerings and transform underutilized space into a recurring revenue stream.

Here are just a few examples of how properties expand their amenity offerings with Reserve:

• Golf simulator at Wave Resort 
• Pickleball Court Rentals at Boca Raton Club 

The busy summer travel season is an opportunity to drive more ancillary revenue at your property. 

Way Reserve makes it easy to offer resource-based experiences directly while streamlining your operations. This empowers your team to focus on what matters most – creating exceptional stays. 

Ready to unlock the power of experiential bookings? Schedule a call with our team today to get started.