Explore the 2025 trends
in experiential hospitality

Bespoke Bucket List

Natural Wonders of Auberge Scenic Flight

Madeline Hotel

Bespoke Bucket List

It's the greatest wealth transfer in history. Hotels are responding with epic experiences.

5-Star Dining Al Fresco

Jabal Bazaar Sunset Picnic

Alila Jabal Akhdar

5-Star Dining Al Fresco

Elevated outdoor dining, without the patios. See how hotels are getting creative with this trend.

Entertainment Escapes

KATE HUDSON CONCERT

The Inn at Mattei’s Tavern

Entertainment Escapes

Hotels become destinations with exclusive, star-studded events.

All-inclusive for Gen-Z

FIRE PIT EXPERIENCE

Secrets Royal Beach

All-inclusive for Gen-Z

Discover why this latest generation of travelers is sparking a resurgence in all-inclusive bookings.

Rooted Retreats

Field Tour and Tasting

Southall Farm & Inn

Rooted Retreats

See how leading brands elevate their farm stays as seed-to-fork evolves.

Nautical Discovery

OYSTER SHUCKING

Hero Beach Club

Nautical Discovery

Dive into fresh takes on salty experiences, from oyster foraging to regenerative fish farm tours.

Outdoor Adventure Meets Loyalty

Soundbath Under the Stars

AutoCamp Joshua Tree

Outdoor Adventure Meets Loyalty

Glamping goes mainstream. See how it’s redefining hotel loyalty programs.

Third Spaces

CLUB BARDO

HOTEL BARDO SAVANNAH

Third Spaces

Discover how hotels are transforming exclusivity into recurring revenue.

Four-legged Wellness

Reiki Animal Sessions

WILDFLOWER FARMS

Four-legged Wellness

Discover how luxe pet experiences are bringing wellness to four-legged guests.

Curated Culinary Series

Ride N Dine Series

The Little Nell

Curated Culinary Series

Hotels are transforming onsite bars and restaurants into repeat themed culinary experiences.

Game Nights

Mahjong Mondays

The Charleston Place

Game Nights

From Mahjong to trivia, hotels are turning weeknights into community spaces.

Brand Mash-Ups

City Boots Pop Up Shop X Formula 1

Thompson Austin

Brand Mash-Ups

Recurring or rotating on theme, hotels partner with retail to launch new brand experiences.

Set-Jetting

The White Lotus

The Four Seasons Resort Koh Samui

Set-Jetting

66% of travelers say movies and TV influence their travel choices. See what's on the map.

KEEP EXPLORING

Way has compiled the top trends in hospitality for 2025, showcasing how innovative experiences are shaping the future of guest engagement and revenue growth.

Discover how leading hotels and resorts leverage experiences  to drive growth

Dive deeper into the trends

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