One of the best ways to differentiate your brand is to offer something no one else can: unique experiences held on your property.

By leveraging the spaces that make your hotel bespoke, you create new revenue opportunities that drive loyalty and direct bookings all while keeping your brand at the center of your guests' journeys.

In this article, you’ll learn how to:

• Activate space at your property
• Transform hero events into experience-packed escapes
• Unlock a free experiential programming consultation offer

How hospitality brands can activate experiences on property

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Experiences are a great way to create new revenue opportunities on your property.

Start by exploring your property with a new perspective, thinking through the spaces you have available to activate. Are there underutilized private spaces, such as a pool, that could be transformed into something special during twilight hours? Could sprawling green spaces or popular common areas be repurposed to create unique experiences?

Moonlight movies are a popular summer activation that can be held at a pool or on a lawn. Afternoon tea or cocktail-making workshops are also great ways to take advantage of lounge or lobby areas.

Here are a few more ways our partners activate their unique properties with Way:

1. Piaule Catskill leverages calming outdoor spaces for forest bathing

Landscape hotel Piaule Catskill offers a unique wellness experience using its expansive outdoor property and surrounding forest area. Participants are invited to engage in all five senses on a quiet, meditative walk through the woods that ends in a tea ceremony.

2. Carneros Resort reimagines a secluded garden as a hands-on harvest

Guests at Napa’s Carneros Resort and Spa can embark on a unique culinary experience by harvesting fresh ingredients from the organic garden with a guide. After the harvest, the culinary team helps prepare the garden-fresh finds at the onsite pizza kitchen, ready to be enjoyed at nearby gathering tables.

3. Motorside retreat TOURISTS turns picnic tables into craft workshops

Since TOURISTS, a trendy riverside retreat in North Adams, Massachusetts, doesn’t have a classroom or workshop space, they constantly use every piece of their property to do programming. Way empowers them to flex the spaces that may normally be just a picnic table for popular workshops like Crafting Hour.

4. Fairmont Austin transforms their daytime spa into a luxurious evening retreat

At Fairmont Austin, guests and locals can rent the spa after hours for a luxurious evening perfect for couples celebrating something special. The experience includes exclusive access to a private solarium, spa treatments, a bottle of champagne, a private concierge, and more.

Want to explore new ways to activate your property? Fill out the form linked below and we'll set you up with a free consultation with our in-house experience programming consultants.

Turning hero events into experience-packed weekend escapes

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Drive more revenue and brand awareness by leveraging large events and activations as an opportunity to introduce more programming to guests and attendees.

The Inn at Mattei’s Tavern is using Way to drive more experiential revenue in conjunction with a performance by Kate Hudson, part of the Auberge Concert Series. Guests are encouraged to turn a night at the concert into a weekend getaway by adding experiences like Brunch at The Tavern, poolside cabanas with F&B add-ons, and wine & cheese tasting.

Creating experience pages with sample itineraries and room & concert bundles helps boost ancillary and room revenue for Way’s partners.

Read more about how The Inn at Mattei's Tavern powers one-of-a-kind programming with Way here and check out their experience-packed weekend recommendations here.

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