Products
Resources
Activate
Amplify awareness through events and activations
Built for brands who want to drive more revenue and reduce brand distortion through direct ticket sales.
Ticketed events
Brand activations
Dinners & tastings
Launch brand-defining events easily
From large scale activations to intimate exclusive dinners, Way enables you to build the ultimate brand event.
great scotland yard
6-course Tasting Menu
Culinary events
The Inn at Mattei's Tavern
Savor Crown Point Cabernet Sauvignon
VIP or private events
autocamp
Alo in the Wild: Joshua Tree
Brand partnerships
Edgewater Hotel
Live Concert with Susto
Festivals & shows
Charleston Place
Let it Snow
Holiday programming
Customers discover and reserve directly
Own events and activations from start to finish by ditching third-party platforms and managing all content and reservation bookings directly on your website.
Simplify event management and make check-in a breeze
From back-end organization tools to smooth and secure check-in for guests, Activate streamlines event programming and reduces your operational lift.
the value
Make events more impactful to your business
with Way
01 Keep your revenue
Unlike third-party solutions charging commissions, Way’s flat fee model ensures you retain your profits.
02 Eliminate brand distortion
Provide a frictionless, branded discovery and booking flow with Way’s low code, native website embed.
03 Optimize with data
Unlock deep customer insights and personalization opportunities with robust analytics.
Every tool you need to bring events and activations to life
Venue Mapping
Design your event space to a grid so you can map guest reservations to specific tables or resources.
QR Ticketing
Enable smooth, secure check-in for customers via branded QR codes, scanned by staff upon arrival.
Analytics, Reporting, & Data
Access robust, real-time data, instantly download reports, and protect guest information.
Custom Questions
Collect valuable customer information with conditional questions.
Email Marketing & Platform Messaging
Send automated, customizable confirmation emails and reminders. Plus, craft one-off messages and solicit reviews.
Dynamic Pricing
Tailor pricing based on tiers, demand, and more.
Seat Selection
Give guests the ability to select specific seats and set pricing tiers.
Waitlists
Generate more ticket sales when cancellations occur.
+ Add Integrations & API
Integrations
Connect Way to your tech stack with our off the shelf integrations ranging from property management systems to CRM and beyond.
API Access
Leverage our REST API to develop a completely bespoke user experience through your digital channels, or connect your internal tools to Way to maximize efficiency.
Start driving more traffic to your events
Launch an unlimited number of events and activations today. In just a few clicks, you can create unforgettable events customers will cherish.
Success Stories
Bundle your
experiential
technology
Power everything experiential from a single, unified platform and expand your offerings by bundling Way’s three distinct yet cohesive products together.