Way’s 2025 Experiential Hospitality Trend Report

Explore the 2025 trends
in experiential hospitality

Bespoke Bucket List
Natural Wonders of Auberge Scenic Flight
Madeline Hotel
Bespoke Bucket List
It's the greatest wealth transfer in history. Hotels are responding with epic experiences.
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5-Star Dining Al Fresco
Jabal Bazaar Sunset Picnic
Alila Jabal Akhdar
5-Star Dining Al Fresco
Elevated outdoor dining, without the patios. See how hotels are getting creative with this trend.
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Entertainment Escapes
KATE HUDSON CONCERT
The Inn at Mattei’s Tavern
Entertainment Escapes
Hotels become destinations with exclusive,
star-studded events.
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All-inclusive for Gen-Z
FIRE PIT EXPERIENCE
Secrets Royal Beach
All-inclusive for Gen-Z
Discover why this latest generation of travelers is sparking a resurgence in all-inclusive bookings.
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Rooted Retreats
Field Tour and Tasting
Southall Farm & Inn
Rooted Retreats
See how leading brands elevate their farm stays as seed-to-fork evolves.
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Nautical Discovery
OYSTER SHUCKING
Hero Beach Club
Nautical Discovery
Dive into fresh takes on salty experiences, from oyster foraging to regenerative fish farm tours.
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Outdoor Adventure Meets Loyalty
Soundbath Under the Stars
AutoCamp Joshua Tree
Outdoor Adventure Meets Loyalty
Glamping goes mainstream. See how it’s redefining hotel loyalty programs.
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Third Spaces
CLUB BARDO
HOTEL BARDO SAVANNAH
Third Spaces
Discover how hotels are transforming exclusivity into recurring revenue.
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Four-legged Wellness
Reiki Animal Sessions
WILDFLOWER FARMS
Four-legged Wellness
Discover how luxe pet experiences are bringing wellness to four-legged guests.
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Curated Culinary Series
Ride N Dine Series
The Little Nell
Curated Culinary Series
Hotels are transforming onsite bars and restaurants into repeat themed culinary experiences.
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Game Nights
Mahjong Mondays
The Charleston Place
Game Nights
From Mahjong to trivia, hotels are turning weeknights into community spaces.
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Brand Mash-Ups
City Boots Pop Up Shop X Formula 1
Thompson Austin
Brand Mash-Ups
Recurring or rotating on theme, hotels partner
with retail to launch new brand experiences.
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Set-Jetting
The White Lotus
The Four Seasons Resort Koh Samui
Set-Jetting
66% of travelers say movies and TV influence their
travel choices. See what's on the map.
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KEEP EXPLORING
Way has compiled the top trends in hospitality for 2025, showcasing how innovative experiences are shaping the future of guest engagement and revenue growth.

Discover how leading hotels
and resorts leverage experiences
 to drive growth

Alila Ventana Big Sur

90% of guests participate

in 1-2 experiences

The Charleston Place

$1M YoY lift in revenue during

popular holiday activation

Madeline Hotel & Residences

100% of experience participants

would book again

Dive deeper into the trends

Stream the 2025 Trends in Experiential Hospitality webinar for insights into top trends and revenue-driving experiences.

Frequently asked questions

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