Power of Experiential:
Unlocking "Soul of Place" with Madeline Hotel, Auberge Resorts Collection

In this first installment of Way's "Power of Experiential" series, Bryan Woody, Regional Vice President at Auberge Resorts Collection and GM of Madeline Hotel and Residences, shares how the property unlocks its "Soul of Place" through one-of-a-kind experiences.

Watch the video to discover:

• The power of experiences: Bryan explains why brands must elevate their offerings beyond an impeccably clean room and exceptional service to appeal to the modern traveler. He highlights the critical role of experiences in the decision-making process for guests seeking meaningful and memorable stays. ‍
• How to unlock your "Soul of Place:" Learn how Madeline Hotel & Residences curates quintessentially Telluride experiences, from mushroom foraging to sunset tours. Bryan also shares more on the Natural Wonders of Auberge scenic flight with RedTail Air, which offers guests a private journey to nearby national parks, exclusive hikes, and a gourmet meal.
• The importance of seamless, turnkey experiences: With Way’s platform, Madeline Hotel makes discovering extraordinary experiences seamless for guests, delivering luxury at the first digital touch as travelers build and book their personalized itineraries.

Auberge Resorts Collection is unique to the market because, first and foremost, we have experience curators at all of our properties. Everything we do from an operational standpoint and experiential standpoint is hand-selected and curated to ensure that our travelers feel that they're getting the most out of that destination and that those unique and local experiences are theirs to enjoy. 
— Bryan Woody,  Regional Vice President at Auberge Resorts Collection and GM of Madeline Hotel and Residences

About the Power of Experiential Series

"Power of Experiential" is Way’s thought leadership series that delves into the transformative role experiences play for the world’s leading hospitality brands. From luxury resorts in remote destinations to city-center hotels, this series will highlight how key decision makers innovative experiential strategies that elevate guest engagement, set properties apart, and shape the future of hospitality. Each installment showcases how experiences not only enhance guest stays but also redefine what exceptional service looks like in today’s evolving travel landscape.