Way to Support Auberge Resorts Collection Properties Globally
AUSTIN, TEXAS, March 4, 2025 – Way today announced an expanded rollout with Auberge Resorts Collection, making its experiential platform available to all properties across the brand’s global portfolio. This development follows the success of Way at several U.S. properties within the portfolio, which validated that the experiential programming powered through Way.
This next phase of the partnership enables the broader Auberge Resorts Collection to create a unified, digital-first journey where guests can easily discover and book experiences directly through each property’s dedicated pages throughout aubergeresorts.com. Way’s elegant user interface ensures a frictionless booking experience, making it easier for guests to explore and reserve experiences before arrival and during their stay—while streamlining operations for hotel teams.
Luxury of choice: Meeting travelers’ demands for digital itinerary building
Modern luxury travelers expect seamless, self-guided itinerary planning, yet many hospitality brands struggle to make experiences as easy to book as rooms. Way enables Auberge Resorts Collection to offer digital itinerary-building, which has already resulted in a significant uplift in experiential bookings and revenues at properties using Way.
For property teams, the platform reduces friction in the day-to-day management of experiences for the Itinerary Design teams within Auberge Resorts Collection, making it easier to drive revenue both pre-arrival and during a guest's stay. Way integrations with Opera (PMS) and Alice (Itinerary Management) streamline operations across the brand’s tech stack, creating a centralized hub for launching and managing experiences. At properties where Way has already been implemented, the efforts of the concierge and front desk teams have been significantly streamlined, making them more efficient and effective in designing itineraries and delighting guests.
Unforgettable experiences at Auberge Resorts Collection, powered by Way
Auberge Resorts Collection powers luxury experiences through Way that bring each property’s “Soul of Place” to life, from a private winter flight adventure through Telluride to Moab to sound healing in the Hudson Valley and a Meet the Maker Tasting Series in Santa Barbara wine country.
Expanding the rollout of Way across the global portfolio reinforces the brand’s commitment to place-focused experiences while evolving with guest preferences for seamless itinerary planning. Auberge Resorts Collection and Way continue to set a new standard for luxury hospitality, leveraging technology to drive revenue and deepen guest loyalty through one-of-a-kind experiences.
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Explore the partnership in action: Way and Auberge Resorts Collection
For more insights into Way’s impact on Auberge Resorts Collection’s experiential programming, visit these links:
[Success Story] How The Inn at Mattei’s Tavern Elevates Culinary Experiences with Streamlined Efficiency
[Webinar] Bringing Experiences to Life for Luxury Hotels with Auberge Resorts Collection Head of Experiences
[Video] The Power of Experiential: Unlocking "Soul of Place" with Madeline Hotel & Residences
