Together, Way and AZDS are excited to announce a new, fully-integrated rooms + experiences reservation journey for hotels and resorts to sell rooms and ancillary experiences in a single booking flow.
Historically when booking online, guests have been required to book their rooms in one transaction and subsequently reserve experiences through disparate third-party systems, outside of the room-booking process. In a world where consumers are increasingly seeking to spend time and money on immersive experiences while traveling, the ability for guests to build a full itinerary directly through a property's website is a critical evolution for hospitality brands looking to drive more revenue and increase guest satisfaction.
This new integration eliminates the need for separate bookings and upselling efforts and allows hotels to increase their average order value while optimizing their website for conversions. Guests can even reserve multiple hotels in one transaction, with bespoke experiences associated with every stop on their journey.
What this means for hotels and resorts:
- Increased revenue and guest satisfaction: Guests can now book their rooms and experiences all in one place. This eliminates the need for separate bookings and upselling efforts, which can lead to higher average order value and happier guests.
- Streamlined booking process: The new integration embeds the booking experience for rooms and experiences directly into a single transaction on your hotel's website. This reduces the loss of traffic and conversions and enhances your overall brand.
- More guest data: With fewer drop-off and redirects in the online booking journey, you can track more guest data and gain valuable insights into customer behavior.
- Reduced costs: By eliminating the need for additional third-party platforms, you can offset operational costs.
This joint solution combines Way's all-in-one experiential platform with AZDS's RevRaise booking technology. Way's platform makes it easy for hotels to launch and sell experiences directly on their website, while AZDS's RevRaise adds the ability to book experiences alongside hotel rooms.
“Way’s vision is to elevate the way people interact with brands through experiences. This combined effort with AZDS empowers guests to customize their trip with a simple, all-in-one booking process that leads to a truly experiential stay. By enabling hotels and resorts to create the same level of luxury across both digital and physical experiences, they deepen their connection with their guests. This integration is the first of its kind; the only solution bringing rooms and experiences together, providing guests with effortless discovery and booking options precisely when they need them,” said Michael Stocker, Co-Founder & CEO of Way.
The new combined solution embeds the integrated booking experience directly into a hotel’s website, reducing the loss of traffic and conversions and enhancing the property’s overall brand. With less drop off and bifurcation in the online customer journey, hotels and resorts can track more guest data than ever and gain valuable insights into guest behavior throughout the entire digital funnel.
In addition, properties can offset operational costs along with the need for additional third-party platforms by implementing this all-in-one solution.
Are you interested in discovering how this new reservation journey can elevate your brand? Schedule a call with our team to learn more.
