the way Blog

Unlock the power of experiential for your brand.

Learn how to launch, manage, market, and scale meaningful experiences on the Way blog.

Introducing Way's all-in-one experiential platform

Meet Host, Activate, and Reserve – empowering brands to develop and scale more experiences than ever before.

December 4, 2024

Why New Year’s Eve is the top revenue-driving holiday for hotels and resorts

New Year’s Eve is the single biggest revenue-driving holiday on Way, offering an unparalleled chance to captivate locals and travelers with unforgettable experiences. Read more.

November 7, 2024

How to Leverage Experiences to Drive ADR, Room Demand, and Loyalty [Webinar]

In this webinar, unlock insights from leading luxury properties like Alila Ventana (Hyatt Hotels), The Charleston Place, and Southall Farm & Inn about how they leverage unforgettable experiences to boost ADR and attract discerning travelers.

September 18, 2024

How to activate your hotel property with unique experiences

Discover how to leverage the spaces that make your hotel bespoke to create new experiential revenue opportunities that surprise and delight guests.

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June 24, 2024

Stop losing traffic and conversions: 7 ways to drive more direct revenue to experiences

Your website is your biggest marketing and sales resource to drive direct experiential revenue.

June 20, 2024

Way and AZDS launch fully integrated rooms + experiences reservation journey

Industry leaders Way and AZDS partner to launch a digital booking solution where guests discover and book rooms and experiences in a single transaction.

May 6, 2024

Drive more bookings to your resource-based experiences [Guide]

Empower guests to book experiential resources directly with Way Reserve.

18 experience trends on the rise

Explore the breakout experience trends of 2024.

6 special farm stay experiences around the world

See how leading rural properties across the globe are inviting guests to step into a world of transformative experiences that foster a connection to the land and local community.